Dissemination and Promotion
The communication and marketing, specifically the actions to spread and promoting are considered an integral part of the VHL development. These actions promote the VHL as an updated space, and of reference in information access, knowledge and scientific evidences. Sensitize the target audience about the strategic importance of VHL and work the convergences. Strengthen of technical cooperation for foment of VHL as national policy and institutional for information management and knowledge, besides expand partnerships with others networks.
Broadly speaking the ways to promote and spread the VHL also contribute to make possible the purposes of apprentices’ environment and informed in the VHL, as showed in Networks Learning and Informed Environments. These actions facilitate the social processes of transfer of knowledge, exchange of information, experiences and ideas, as much between colleagues is in network events, of the graphic materials informative or in the team through capacitation of the communities and social networks or still through blogs, newsletters, and others means of spread and promotion.
In this sense, the action lines of promotion or fundamental dissemination are:
- Events: participation in the major events on the health area librarianship and information science carried out in the country and abroad. The promotion of VHL in fairs, exhibitions, congresses, conferences, seminars, forums, workshops, and other types of events, are opportunities to demonstrate the information sources and resources of VHL, through own spaces like stands and the programming of fast courses or in partnership with institutions linked to the network.
Courses of Access and use of information sources: in partnership with institutions of network in the face-to-face and remote modalities, these activities are aimed at health professionals and of the information area, in geographic and thematic ranges of VHL. Courses, training, sharing in experiences and best practices expand access to the information relevant in VHL and qualify the process of decision-making based on evidences in attention and health management
The capacitating meet the demand of the countries in the region promoting VHL in universities, research institutes, hospitals, departments and others bodies public aimed at heath care and training of professionals. Even the face-to-face activities must count on support of a virtual environment with open Access where are deposited Learning Objects that are at network disposal for consulting. Also video-conferencing or other means of interaction can be used to allow the capacitation of VHL users remote
- Communication and social interaction: the various functionalities or tools of communication and social interaction also are means for promotion and dissemination of VHL such as newsletters, hotsites, blogs, microblogs, among other showed in scope of learning and informed environments (see here). At the same time, are fundamental to the operation of the VHL in networks, both for connected communities as for the non-connected.
- Graphic Products: communicate visually, a concept or an idea expressed in pieces of paper among other products (ex. pamphlet, banners, and so on…), as part of the proposal of promotion and dissemination of the VHL instances.
Special projects of promotion and dissemination:
- Stations VHL: promote, disseminate and bring together users of the access to information sources of VHL. These units, areas with equipments and trained staff to support the access to VHL, are installed in environments where are the target audiences of VHL, maximizing the informational inclusion of members of institutions, organizations and communities, including those not connected. At the same time, promote the permanent actualization of technical professionals, responsible for Stations VHL.
The projects of the Stations VHL are available through the technical cooperation with instances linked to health systems, considering the public hospitals as priority locals. The expansion of the project is given by means of partnership articulated with the public and private universities, community centers, public library, and representative entities of categories of health professional, among others.
Installed locally, the stations VHL foment still the integration in global scope, forming a network of stations between c thematic ountries and areas of VHL, as they have been strengthened in Brazil (see here) and Cuba, which led to the development of VHL stations.
The process of democratization of access will be expanded significantly to the extent that the stations VHL are adopted as promotion points or info-centers for access to VHL.